Earlier today, an Outback Steakhouse commercial came on TV. I wasn’t really paying attention, but I did think, “Hmm, something about that jingle sounds familiar.” Then Rusty said, “Hey… doesn’t that sound an awful lot like an Of Montreal song?” So I perked up and listened more closely - and sure enough, it sounded suspiciously like “Wraith Pinned to the Mist (and Other Games)” - incidentally, one of my favorite songs. Now, for Rusty to recognize something as sounding like an Of Montreal song means the resemblance is pretty uncanny, because basically the only time he listens to Of Montreal is if I happen to be playing one of their CDs in the car.
Of course, I had to consult Google to see if anyone else had noticed this resemblance, and if Of Montreal was going to sue Outback for copyright infringement. Turns out, it’s not just an uncanny resemblance - it’s the actual song, with different words!
Via StereoGum, where you can also watch the commercial:
Kevin Barnes confirmed: “We were approached by Outback Steakhouse’s ad agency asking about making their own cover version of ‘Wraith Pinned to the Mist (And Other Games)’ for one of their commercials. We thought it would be totally amusing to hear their take on one of our songs as a jingle.”
Ha! I find this to be odd and hilarious. I have to say, I would never have expected to hear an Of Montreal song in an Outback commercial!
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2 Responses to "Let’s pretend we’re at Outback Steakhouse"
Dolla dolla billz, y’all, like everything else good gone shite. Lots of my favorite songs get turned into commercials, which always manages to push me ever so slightly farther into my own personal, private, anti-establishmentarian, black hole.
Eh, well. Kevin’s got a family to support… I don’t fault OM for doing it. If I were in his shoes I would be all over that.