About a week or so ago I saw that new Burger King commercial where they stop selling the Whopper and all the customers freak out. Naturally, the part at the end about “Burger Queen” set off my Über-Feminazi Victim Hysteria, and I thought about blogging or at least Twittering about it, but then never did. But Roy (whose blog always makes me think of the time Sassywho said, “Someone give me a penis so I don’t sound like a feminazi”) did, and therefore he is the source of today’s Quote of the Day.
“If Burger King doesn’t have the Whopper, they might as well call themselves Burger Queen.”
I mean… what does that even really mean? Burger Queen? Like, what, if Dairy Queen started serving a shitty burger covered in Thousand Island dressing they’d become Dairy King, but since they don’t, they’re just a Queen? It’s obviously meant as an insult, but I just don’t understand what the insult is supposed to imply- Whoppers are manly and if you don’t have them you’re a girl?
I guess it’s convenient that I think Burger King is shite anyway.
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2 Responses to "Quote of the day"
Maybe someone in the Burger King marketing dept thought it would be a good idea for viral marketing. Come up with an advert that would upset a few bloggers. They attack it, which attracts commentary from naysayers, and before you know it you have a full on blog war over a cruddy burger commercial. BK probably get no more sales, but they get a visibility higher than what they deserve, and gets dozens of progressive bloggers writing about this instead of more pressing issues. Just my tuppence worth.
You know what, I think that’s BS. People say that kind of thing all the time (”bloggers are writing about *this* instead of more important stuff!!”) and frankly I’m getting sick of it. No, I do not think BK has some great insight into viral marketing, and even if they did, who gives a shit? It doesn’t mean the commercial sucks any less, and it doesn’t mean I’m not going to say it sucks.
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