At this point, I’ve been to half a dozen social media unconferences, and at almost all of them, there has been much discussion about how/why/if PR and marketing folks should “reach out” to The Bloggers.
Should PR and marketing departments be embracing social media? Of course they should; and fortunately, a lot of them seem to be past the if and focusing on the how. But for some reason, that’s where there seems to be a major roadblock to understanding.
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